New visual identity for Hubbard Glacier Gear
Hubbard Glacier Gear is a new brand out of Yakutat Alaska. Last Fall, I got to spend a couple months in Yakutat. A place I cannot put exactly into words, it is obviously beautiful and so so rugged! Yakutat is what I imagined Alaska might be like, and so much more! The Endicott family hired me to help develop their new apparel brand that represents and honors their unique home. I designed the HGG logo, incorporating local natural icons, Mt, Saint Elias, Hubbard Glacier, and Disenchantment Bay.
